All of the following are among the most frequent applications of MDS except A) identifying products that are viewed as substitutes for one another B) identifying the underlying structure of variables C) identifying salient product attributes perceived by buyers in a market D) exposing the gaps in a market that can support a new product venture

Question

Quizplus · Accepted Answer

Factor analysis is used to identify the underlying structure of variables.The other three can benefit from MDS.

All of the Following Are Among the Most Frequent Applications