By using _______________,a large conjoint design with 15,000 possible profiles can be reduced down to just 25.
A) correlations
B) factors from factor analysis
C) orthogonal designs
D) clusters from cluster analysis

Question

Quizplus · Accepted Answer

Orthogonal designs are used because all possible trade-off combinations would be too cumbersome for respondents,therefore,researchers can drastically reduce the number.

By Using _______________,A Large Conjoint Design with 15,000 Possible Profiles