The research method that is used to understand and quantify trade-offs is
A) factor analysis
B) discriminant analysis
C) conjoint analysis
D) multidimensional scaling

Name: The research method that is used to understand and quantify trade-offs is A) factor analysis B) discriminant analysis C) conjoint analysis D) multidimensional scaling
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Conjoint analysis is useful for examining why consumers make the choices they do by understanding and quantifying trade-offs.

The Research Method That Is Used to Understand and Quantify