Which of the following is a example of judgment sampling?
A) For a major launch campaign for a brand of bath soap, three cities in California were selected because there were deemed to be representative of the nation as a whole.
B) In a study of taste preferences for brands of soft drinks, a marketing research firm selected a sample of 200 people from a large Chicago shopping mall over one weekend.
C) All of the department stores within 50 miles of the corporate office were selected for testing a new point-of-purchase display.
D) From a list of all freshmen at a university, the school selected every 12th name to be interviewed about their first year experience at the school.

Question

Quizplus · Accepted Answer

Answer A is an example of judgment sampling since the towns selected were based on the researcher's judgment of being representative of the population.B and C are convenience samples; D is a systematic sample.

Which of the Following Is a Example of Judgment Sampling