The use of a brand or company name in a question
A) can cause the respondent to believe that the company or brand is the sponsor of the survey
B) can promote a more positive response to the brand or company
C) make affect open-ended questions that follow
D) all of the above

Question

Quizplus · Accepted Answer

By using a brand name or company name in a question,respondents may believe that company is the sponsor and will tend to be more positive to that brand or company.In addition,that brand or company can impact responses to open-ended questions that follow.

The Use of a Brand or Company Name in a Question