In mitigating bias resulting from respondents' unwillingness to respond to questions accurately,the labeled response categories approach phrases the sensitive question so that it refers to "other people," "people you know," or even "people like you."

Question

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Referring to "other people," "people you know," or "people like you" is the indirect statement approach to mitigating bias resulting from respondents' unwillingness to respond accurately.The labeled response category approach presents respondents with a card that lists the sensitive response alternatives identified by letters or numbers.The respondent uses the letter or number to indicate a response to the sensitive question.

In Mitigating Bias Resulting from Respondents' Unwillingness to Respond to Questions