Relationships in a qualitative data matrix from a focus group can be identified and explored with
A) linear regression
B) conjoint analysis
C) segmentation analysis
D) cross-tabulations of variables

Question

Quizplus · Accepted Answer

Once the researcher has classified the various comments made by individual respondents,they can be analyzed as nominal variables.Relationships in this qualitative data matrix can be explored with simple cross-tabulations of variables.

Relationships in a Qualitative Data Matrix from a Focus Group