Common situational factors that are potential sources of measurement error include
A) factors such as a person's mood, fatigue and willingness to participate
B) variations in the environment such as time of day, temperature, presence of family members
C) variations in how the questions are administered, such as by phone or through e-mail
D) the degree of ambiguity and difficulty of the questions and the ability of respondents to answer

Question

Quizplus · Accepted Answer

Situational factors,such as the time of the day the survey is completed and point-of-purchase displays,can cause measurement errors.

Common Situational Factors That Are Potential Sources of Measurement Error