A marketing manager has found secondary data on the spending habits of teenagers broken down by gender and also by race,independently,but needs it broken down by both (e.g.,African American females versus European American males).This is an example of the secondary data problem of
A) level of aggregation
B) difference in units
C) unrepresentative sampling
D) systematic bias

Question

Quizplus · Accepted Answer

Level of aggregation refers to data not broken down or cross-tabulated in a way that is consistent with a researcher's information needs.

A Marketing Manager Has Found Secondary Data on the Spending