A particularly thorny issue in marketing simulation is _______________,which is the idea that what a firm does affects consumers,whose decisions also affect the firm and its competition,all of whom are making multiple decisions over time.
A) endogeneity
B) response bias
C) sensitivity analysis
D) unrepresentative sampling

Question

Quizplus · Accepted Answer

Endogeneity creates a thorny issue for marketing simulations,because modeling cannot really represent the multiplicity of interactions that occur with consumers,the competition,and the market.

A Particularly Thorny Issue in Marketing Simulation Is _______________,Which Is