Exploratory research
A) identifies the sampling frame and sampling procedure
B) aids the early stages of the decision-making process and investigates how to hold down cost and time expenditure
C) provides information that helps the manager evaluate and select a course of action
D) is essential to ensure that marketing programs are proceeding in accordance with preset plans

Question

Quizplus · Accepted Answer

Exploratory research is used in the early stages of decision-making to help identify the problem or opportunity and the alternatives that may be feasible.

Exploratory Research