A systematic approach to researching the information needs of marketing management facilitates good organizational planning in developing objectives,allocating marketing resources,and auditing performance.
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Q2: The process of identifying problems and opportunities
Q3: Dependent variables are inputs or causes used
Q4: In identifying alternative courses of action,"doing nothing"
Q5: Good horizontal relationships (teaming of researchers with
Q6: Researchers must develop a data-collection procedure that
Q8: Exploratory research can be helpful in identifying
Q9: Decisions must aim at solving problems or
Q10: The purpose of marketing research is to
Q11: During the 1930s,sampling became a serious methodological
Q12: One of the steps in the research
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