A business cannot be all things to all people. Instead, a business must:
A)identify target customers
B)identify the value of products/services as perceived by customers
C)all of the above
D)none of the above

Question

Quizplus · Accepted Answer

A business needs to identify its target customers to tailor its products, services, and marketing strategies effectively. Additionally, understanding the value of its products or services as perceived by customers is crucial for setting competitive prices and highlighting benefits that meet customer needs. Therefore, both A and B are correct, making C the correct choice.

A Business Cannot Be All Things to All People