Market basket analysis is:
A)a data mart specific technique.
B)a reporting technique.
C)an RFM application.
D)an OLAP application.
E)a data mining technique.

Question

Quizplus · Accepted Answer

Market basket analysis is a data mining technique that involves analyzing the purchases of customers to identify patterns and relationships between products. It is used to understand customer behavior and inform product placement and promotional strategies.

Market Basket Analysis Is