In qualitative research like case studies, theory is developed based on data and refines hypotheses. Which of the following statements about case studies is not correct?
A)They are used to measure attitude, preferences, and satisfaction
B)They are based on the assumption that specific cases can be generalized.
C)They are based on close examination of one case.
D)They are most useful as pilot studies to identify variables to study using different methods.

Question

Quizplus · Accepted Answer

Case studies are not used to measure attitude, preferences, and satisfaction, because those data are quantitative rather than qualitative. Surveys (which are quantitative research) are used to measure attitude, preferences, and satisfaction.

In Qualitative Research Like Case Studies, Theory Is Developed Based