Several factors may affect company business results and customer retention. Which of the following does NOT impact customer retention?
A)The level of customer service.
B)Provision of incentives such as samples.
C)Requesting feedback for what the customer wants.
D)Analysis of competing companies.

Question

Quizplus · Accepted Answer

An analysis of competing companies does not impact customer retention in terms of the voice of the customer. The level of customer service, provision of incentives such as samples, and requesting feedback for what the customer wants all impact customer retention. However, an analysis of a competing company may give insight as to how the other company approaches customer retention.

Several Factors May Affect Company Business Results and Customer Retention