Which of the following is a data mining technique for determining sales patterns?
A) RFM analysis
B) market-basket analysis
C) composite analysis
D) regression analysis
Correct Answer:
Verified
Q17: Which of the following marketing techniques refers
Q18: A reporting system that generates RFM data
Q19: Customers with an RFM score of 555
Q20: Describe the process of conducting RFM analysis.
Q21: The more frequently two items occur in
Q23: A cross-selling opportunity is created when a
Q24: Which of the following is the basic
Q25: A minimum difference among groups is used
Q26: In marketing transactions, the fact that customers
Q27: What is a market-basket analysis?
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