When providing bad news during a crisis communication, which tactic should be employed when communicating the news?
A)Provide bad news all at once and don't sugarcoat it
B)Provide bad news and good news together to lessen the impact
C)Provide only good news; keep the bad news private
D)Try to put a good spin on bad news

Question

Quizplus · Accepted Answer

When communicating bad news, the most effective and honest method is to simply state the facts and provide the bad news all at once. While an effort should be made to keep the bad news to simply the facts (and not speculation), an effort should also be made to avoid sugarcoating or lightening the bad news in any way.
Most audiences will respond best when bad news is provided in a straight-forward manner and not sugarcoated for the audience. When providing the bad news, stay positive by following it with a plan of action or providing the next steps that will be taken for the organization.

When Providing Bad News During a Crisis Communication, Which Tactic