Which of the following statements is true of social CRM?
A) The relationships between organizations and customers are unchanging.
B) Each customer crafts his or her own relationship with the company.
C) Sales managers can control what the customer is reading about a company and its products.
D) Customers who are likely to make the highest purchases are likely to receive the most attention.

Question

Quizplus · Accepted Answer

Social CRM recognizes that each customer can have a unique relationship with the company based on their individual experiences and interactions.

Answer: D 
 Social CRM allows companies to prioritize customers based on their likelihood to make purchases and target them with personalized marketing efforts. However, this does not mean that these customers will receive the most attention in terms of customer service or overall relationship management.

Which of the Following Statements Is True of Social CRM