The belief that one's own culture or way of life is normal and natural, and viewing the different practices of other people as strange and unnatural, is called:

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Ethnocentrism is the belief that one's own culture is superior to others and viewing other cultures through the lens of one's own cultural values and beliefs. This can lead to a lack of understanding and appreciation for cultural diversity and can result in prejudice and discrimination.

The Belief That One's Own Culture or Way of Life