In market-basket terminology, a conditional probability estimate is referred to as ________.
A) support
B) cohesion
C) confidence
D) chance

Question

Quizplus · Accepted Answer

In market-basket terminology, the conditional probability estimate between two items is referred to as confidence, as it denotes the likelihood of one item being purchased given that the other item has already been purchased. Support refers to the frequency or popularity of an item, while cohesion and chance are not commonly used terms in this context.

In Market-Basket Terminology, a Conditional Probability Estimate Is Referred to as ________