Which of the following marketing techniques refers to the application of business intelligence systems to the planning and execution of marketing programs?
A) ambush marketing
B) viral marketing
C) database marketing
D) guerrilla marketing

Question

Quizplus · Accepted Answer

Database marketing refers to the use of business intelligence systems to gather and analyze customer information, which is then used to develop targeted marketing campaigns. This approach can help companies tailor their messaging and offers to specific customer segments, improving the effectiveness of their marketing efforts. Ambush marketing, viral marketing, and guerrilla marketing all refer to different creative approaches to marketing, but they do not necessarily rely heavily on data analysis or business intelligence systems.

Which of the Following Marketing Techniques Refers to the Application