Which of the following sentences is true about customer relationship management system (CRM)?
A)CRM is a suite of applications,a database,and a set of inherent processes for consolidating business operations into a single,consistent,computing platform.
B)CRM systems vary in the degree of functionality they provide.
C)CRM incorporates accounting,manufacturing,inventory,and human resources applications.
D)CRM systems are designed to avoid being customer-centric.

Question

Quizplus · Accepted Answer

CRM systems vary in the degree of functionality they provide. While some CRM systems offer basic customer management functionalities, others provide advanced functionalities like sales automation, marketing automation, and customer service management. Option A is partially true but doesn't cover the range of functionalities provided by CRM. Option C is incorrect as CRM does not necessarily incorporate accounting, manufacturing, inventory, and HR applications. Option D is incorrect as CRM is designed to be customer-centric.

Which of the Following Sentences Is True About Customer Relationship