Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific _____ .
A) needs
B) wants
C) desires
D) agenda
Correct Answer:
Verified
Q1: Mass media plays a vital role in
Q2: The _ educates people about the world
Q3: The two-step flow of communication model says
Q4: Paul Lazarsfeld introduced _ theory.
A)propaganda model
B)agenda setting
C)medium
Q5: McLuhan proposes that a communication _ itself,
Q6: The nature of a _ is important
Q7: _ describes the "ability to influence the
Q8: The study of agenda-setting describes the way
Q10: _ is an audience-centered approach to understanding
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