Viral marketing is the term used when
A) news is spread by repeated sending of a message from one person to others who repeat the cycle.
B) users get tired of the message.
C) an ad campaign increases sales less than 2%.
D) an ad pops up when the user goes to a new web page.
E) drug companies advertise cold medicine.

Question

Quizplus · Accepted Answer

Viral marketing is the process of spreading a message through a social network by repeatedly forwarding it from one person to others who then do the same. It relies on the power of word-of-mouth and peer recommendations to spread a message exponentially, making it viral.

Viral Marketing Is the Term Used When