________ analysis is a data-mining system which computes correlation of items on past orders to determine items that are frequently purchased together.
A) Market-basket
B) Marketing
C) Value chain
D) Data-mining
E) Shopping cart

Question

Quizplus · Accepted Answer

Market-basket analysis is a data-mining system that uses past transaction data to identify relationships between products and determine which items are frequently bought together. It helps companies in targeting their marketing efforts by understanding customers' purchasing patterns and creating product bundles or promotional offers that appeal to customers based on their shopping behavior.

________ Analysis Is a Data-Mining System Which Computes Correlation of Items