What strategy is being implemented when a chain of grocery stores buys out a number of local farms and begins to grow its own produce?
A)Forward integration
B)Backward integration
C)Horizontal integration
D)Synergistic integration

Question

Quizplus · Accepted Answer

This is an example of backward integration. It is backward because the company has taken a step behind them in the supply chain and integrated that step into its core business. Backward integration is a form of vertical integration, where the a company manages multiple levels of the supply chain for a line of production.

What Strategy Is Being Implemented When a Chain of Grocery