Segmentation, although superficially seen as a__________, is a critically important issue for business-to-business organizations.

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Segmentation, although superficially seen as a consumer technique, is a critically important issue for business-to-business organizations. There are numerous conceptions of segmentation and many suggestions as to the criteria and approaches that can be used to segment markets. However, its actual implementation has many critical challenges.

Segmentation, Although Superficially Seen as A__________, Is a Critically Important