Demand management emphasizes demand for the profitable ones, and _________by lessening marketing efforts for the unprofitable ones.
A)Increases demand
B)Decreases demand
C)Sustains demand
D)None of the above.

Question

Quizplus · Accepted Answer

Demand management implies an assessment of the profit contribution of various products and customers, emphasizing demand for the profitable ones, and decreasing demand by lessening marketing efforts for the unprofitable ones.

Demand Management Emphasizes Demand for the Profitable Ones, and _________By