Marketing myopia related first paper published in 1960 in the ..........
A)international business review
B)forbes magazine
C)harvard business review
D)oxford university press

Name: Marketing myopia related first paper published in 1960 in the .......... A)international business review B)forbes magazine C)harvard business review D)oxford university press
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Question

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The term "marketing myopia" was first introduced in a paper published in the Harvard Business Review in 1960 by Theodore Levitt.

Marketing Myopia Related First Paper Published in 1960 in the