If two goods produced by a single firm are substitutes in consumption, then an increase in the price of one will cause a decrease in demand for the other.

Name: If two goods produced by a single firm are substitutes in consumption, then an increase in the price of one will cause a decrease in demand for the other.
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If two goods are substitutes, an increase in the price of one will typically lead to an increase in demand for the other, as consumers switch to the relatively cheaper substitute.

If Two Goods Produced by a Single Firm Are Substitutes