Which of the following is not viewed by firms as an advantage of electronic commerce over traditional commerce?
A) Consumers have the ability to easily compare product prices.
B) The cost of executing a transaction is much lower.
C) Firms have the ability to gather useful information about buyers.
D) Firms can reduce their reaction times to changing market conditions and increase their sales reach.

Question

Quizplus · Accepted Answer

The ability for consumers to easily compare product prices is not viewed as an advantage by firms in electronic commerce over traditional commerce, as it increases competition among sellers and can lead to reduced prices and margins.

Which of the Following Is Not Viewed by Firms as an Advantage