Which of the following does not accurately describe the balanced scorecard approach?
A) The approach recognizes that both financial and operational performance measures should be utilized when evaluating the company's performance.
B) The financial perspective is the most important of the four balanced scorecard perspectives and should be stressed when evaluating performance.
C) A customer satisfaction rating is relevant feedback pertaining to the balanced scorecard's customer perspective.
D) The internal business perspective is concerned with improving operations in order to satisfy customer and financial objectives.

Question

Quizplus · Accepted Answer

The balanced scorecard approach emphasizes a balanced view across four perspectives: financial, customer, internal business processes, and learning and growth. No single perspective, including the financial one, is considered most important, contradicting the statement in choice B.

Which of the Following Does Not Accurately Describe the Balanced