What was the objective of the truth campaign run by the American Legacy Foundation discussed in the opening vignette?
A) to encourage teens to buy products
B) to sell lighters
C) to empower teens against manipulation by tobacco company's tactics
D) to develop a campaign that was consistent with traditional preachy anti-smoking ads
E) to win an EFFIE award

Question

Quizplus · Accepted Answer

The objective of the truth campaign run by the American Legacy Foundation was to empower teens against manipulation by tobacco company's tactics, aiming to reduce teen smoking by making them aware of the ways in which tobacco companies might be trying to target them.

What Was the Objective of the Truth Campaign Run by the American