________ is the practice of unifying all marketing communication tools so they send a consistent, persuasive message promoting company goals.
A) Marketing communications (MC)
B) Integrated advertising execution (IAE)
C) Integrated promotional activities (IPA)
D) Integrated marketing communications (IMC)
E) Global marketing communications

Question

Quizplus · Accepted Answer

Integrated Marketing Communications (IMC) is the strategy of coordinating and integrating all marketing communication tools, avenues, and sources within a company into a seamless program designed to maximize the impact on consumers and other end users at a minimal cost. This approach ensures that all messaging and communications strategies are consistent across all channels and are centered on the customer.

________ Is the Practice of Unifying All Marketing Communication Tools