You have been invited to speak at a small business workshop to explain how consumers make purchase decisions and the basic factors that influence these decisions. Briefly describe what you would discuss being careful not to overload them with too much information because your audience is not very marketing-savvy. Just explain the basic concepts you know about the consumer audience.

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The Answer of You have been invited to speak at a small business workshop to explain how consumers make purchase decisions and the basic factors that influence these decisions. Briefly describe what you would discuss being careful not to overload them with too much information because your audience is not very marketing-savvy. Just explain the basic concepts you know about the consumer audience.

You Have Been Invited to Speak at a Small Business