According to the chapter's opening and closing vignettes, Dove's advertising campaign was very successful. How did Dove achieve this success?
A) Dove met the need of women to love their bodies and feel beautiful at any size or age.
B) Dove advertised extensively on TV.
C) Dove's radio campaign had a major impact on the audience.
D) Dove directed the campaign to the target market of men 15-22 years old.
E) Dove used typical models in the campaign.

Question

Quizplus · Accepted Answer

Dove achieved success by meeting the need of women to love their bodies and feel beautiful at any size or age, which was a significant departure from the industry norm of using typical models and targeting traditional beauty standards.

According to the Chapter's Opening and Closing Vignettes, Dove's Advertising