Which of the following companies does NOT provide useful information to advertisers regarding magazines?
A) Starch
B) Gallup
C) Simmons Market Research Bureau (SMRB)
D) Auditing Bureau of Circulations (ABC)
E) FED

Question

Quizplus · Accepted Answer

Starch, Gallup, Simmons Market Research Bureau (SMRB), and the Auditing Bureau of Circulations (ABC) all provide valuable information to advertisers about magazines, such as readership data, audience demographics, and circulation figures. FED does not fit into this context as a provider of such information.

Which of the Following Companies Does NOT Provide Useful Information