How did Holiday Inn Express, which was described in the chapter opening vignette, position itself?
A) as the lowest-price hotel
B) as the best quality hotel
C) as a hotel that offers basic comfort without frills at a good price
D) as the hotel with the greatest assortment of frills
E) as the only hotel

Question

Quizplus · Accepted Answer

Holiday Inn Express positioned itself as a hotel that offers basic comfort without frills at a good price, focusing on providing essential amenities that cater to travelers looking for value and convenience.

How Did Holiday Inn Express, Which Was Described in the Chapter