The FCC allows public broadcasting system (PBS) stations to air commercial messages, called program sponsorships, as long as the messages do not make a call to action (i.e., ask for a purchase) or make price or quality comparisons and appear only during the local 2.5-minute program breaks.

Question

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The FCC permits PBS stations to air program sponsorships, which are essentially non-commercial advertisements, during their local breaks. These messages can acknowledge sponsors but must not include calls to action, price comparisons, or qualitative claims, aligning with the non-commercial nature of public broadcasting.

The FCC Allows Public Broadcasting System (PBS) Stations to Air