As described in "A Matter of Principle," how did Wilson Sporting Goods get beyond buying eyeballs when sponsoring Tennis Camps?
A) advertise extensively on the Internet
B) email messages to all of the participants in the camps
C) send text messages to the cell phones of the participants in the camps
D) demonstrate their products at a trade show
E) deliver messages in a context that will intersect with a target audience's interests.

Question

Quizplus · Accepted Answer

Wilson Sporting Goods moved beyond simply buying eyeballs by delivering messages in contexts that intersect with their target audience's interests, such as sponsoring Tennis Camps, where they could directly engage with potential customers who are already interested in tennis.

As Described in "A Matter of Principle," How Did Wilson