Because many consumers consider pop-ups, banner ads, and superstitials annoying and ineffective, many companies instead are making their web sites more engaging and entertaining, which the practice of providing ________.
A) interactivity
B) branded entertainment
C) virtual experiences
D) brand experiences
E) situational ads
Correct Answer:
Verified
Q25: What phrase has been used to refer
Q26: Branded entertainment more aggressively promotes a product
Q27: Which of the following are considered alternative
Q28: Which of the following is NOT considered
Q29: In an attempt to stand out among
Q31: _ links the common phone to a
Q32: What wireless communication allows consumers to keyboard
Q33: What type of systems use wireless phones
Q34: _ is(are) unconventional marketing communication activities that
Q35: Alternative media refers to communication systems that
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