What are the two permission marketing strategies called that allow consumers to control their inclusion on e-mail lists?
A) de-spam and can-spam
B) no-spam and can-spam
C) ying and yang
D) buy-in and buy-out
E) opt-in and opt-out

Question

Quizplus · Accepted Answer

Opt-in and opt-out are the two permission marketing strategies that allow consumers to control their inclusion on e-mail lists. Opt-in requires the consumer to take an affirmative action to receive marketing communications, while opt-out involves the consumer being automatically included but given the choice to be removed from future communications.

What Are the Two Permission Marketing Strategies Called That Allow