As described in the chapter's opening vignette, what tagline captured the Big Idea in the campaign to increase milk consumption?
A) Mmm Good
B) Milk is good food
C) Live life, drink milk
D) Got Milk?
E) Milk and cookies go together like peanut butter and jelly

Question

Quizplus · Accepted Answer

The "Got Milk?" campaign is famous for its effectiveness in increasing milk consumption. Its memorable tagline focused on the idea of missing out on milk, rather than directly promoting its health benefits or taste, making it a standout in advertising history.

As Described in the Chapter's Opening Vignette, What Tagline Captured