As described in the "Hands-On" case at the end of the chapter, what challenge faces an advertiser told by its agency to film a commercial in high definition (HD)?
A) Cost is an issue, because ads filmed in the format can cost 10 to 15 percent more than analog commercials.
B) Even though the ads are of a much higher quality, consumers still avoid them.
C) Fewer than 1 million homes have the equipment (i.e., HDTV sets and tuners) required to watch HDTV programming.
D) There is no standardization with regard to HDTV programming.
E) Consumers do not perceive HDTV advertisements any differently than they do current analog commercials.

Question

Quizplus · Accepted Answer

Cost is a significant challenge when filming commercials in high definition (HD) as it can increase production expenses by 10 to 15 percent compared to analog commercials.

As Described in the "Hands-On" Case at the End of the Chapter