A type of memory test in which respondents who have been exposed to a specific media vehicle are asked to report what advertisements or brand they remember seeing is known as a(n) ________ test.
A) recall
B) recognition
C) persuasion
D) likability
E) attitude

Question

Quizplus · Accepted Answer

Recall tests measure the ability of respondents to remember content, such as advertisements or brands, after being exposed to a specific media vehicle, without being given any prompts or cues.

A Type of Memory Test in Which Respondents Who Have