Objectives and target segments can serve as ___________ to prevent drifting from the original intentions of your strategic communication effort.
A) boundaries
B) markers
C) touchstones
D) reminders

Question

Quizplus · Accepted Answer

Touchstones serve as reference points that can help ensure the strategic communication effort remains aligned with its original intentions and objectives.

Objectives and Target Segments Can Serve as ___________ to Prevent