Matching
Note: No item will be used more than once; some items will not be used.
-The smallest unit of communication examined by researchers in a content analysis study.
A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Question

Quizplus · Accepted Answer

The smallest unit of communication examined in a content analysis study is referred to as the "unit of analysis." This is the element or set of elements considered for individual analysis in research.

Matching Note: No Item Will Be Used More Than Once; Some