Highly credible sources who are experts on an issue are less likely to be perceived as fairly presenting information about that issue.
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Q13: Adoption of an attitude because it seems
Q14: Expertise and sincerity are persuasive factors associated
Q15: The channel of communication that has been
Q16: Public media such as television and newspapers
Q17: The persuasion/propaganda technique of identifying a cause
Q19: Sex appeals sometimes increase attention, but they
Q20: The sleeper effect is related to subliminal
Q21: Using sexually alluring models enhances the attention
Q22: Explain the following statement: Communication is a
Q23: Discuss the significance of cognitive dissonance theory
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