The focus of customer relations management is
A) Manage the relationship between customers and retailers
B) Manage the relationship between the company and its customers
C) Manage the relationship between the company and its suppliers
D) Manage the relationship between the company and its banks

Question

Quizplus · Accepted Answer

Customer relations management (CRM) is primarily focused on managing the relationship between the company and its customers, aiming to understand and anticipate customer needs to enhance customer satisfaction and loyalty.

The Focus of Customer Relations Management Is